Ultimate Chargers/Unilever

FOR IMMEDIATE RELEASE

June 18, 2007

PRESS RELEASE

Contact: Alison Kramer, 919-459-8157, akramer@919marketing.com

What Would NASCAR Fans do for a Klondike® Bar?

Klondike is teaming up with eight Unilever sponsoring brands behind the Ultimate

Chargers and getting NASCAR fans charged about the classic American ice cream brand.

Englewood Cliffs, N.J- After being named by Unilever, USA as one of the nine official sponsors of the 2007 Ultimate Chargers NASCAR Busch Series program, Klondike has wasted no time in gaining the attention of NASCAR fans. The popular ice cream brand is quickly capitalizing on Unilever’s successful partnership through a national sweepstakes and ad campaign featuring primary driver Kasey Kahne.

“This is a great opportunity for Klondike to participate in a phenomenal NASCAR program that centers on our brand’s target audience,” said Julio Del Cioppo, director of marketing at Unilever Ice Cream. “And we are proud to be the first ice cream brand to sponsor a program of this kind.”

Klondike is the first official ice cream sponsor of NASCAR and this year it’s offering a national sweepstakes that will award one grand prize winner and guests a trip to attend the Daytona 500 in 2008.

Though Klondike is viewed as a well-known brand today, the company’s beginnings nearly a century ago are unlike what many would imagine. The popular ice cream treat can be traced back to Switzerland and the Isaly family who was known for their superior dairy products.

Klondike bars were created in the early 1900s by the Isaly family who owned and operated a dairy company out of Mansfield, Ohio and Pittsburgh, Pennsylvania. Some suggest that Klondike got its name from the Klondike River located in Canada’s Yukon Territory and site of the 1890s Gold Rush.

A 1922 article claims that Klondike bars gained popularity when one of the Isaly sons gave Ohio Vindicator newspaper staff several to try. By the 1940s, the family was running seven dairy plants and producing bars for nearly 300 Isaly Dairy Stores. They probably never imagined their well-liked Klondike bar would grow to be a major sponsor in the NASCAR Busch Series, the second most popular form of motor sports in the U.S.

Until the late 1970s, the bars were only sold in Pennsylvania and Ohio, but by the early

1980s, a national campaign was launched and Klondike could be found in nearly every supermarket nationwide. The popular slogan “What would you do for a Klondike bar?” was seen and heard everywhere. In 1993, Unilever gained ownership of the Isaly Klondike Company and joined the brand with Good Humor-Breyers Ice Cream Company.

Continued success for the Klondike bar is definite and many will be taking notice of its famous polar bear logo at the tracks this NASCAR season. “Our Ultimate Chargers drivers are strong and we want our sponsoring brands to uphold the strength of the team,” said Ray Evernham, Team Owner and CEO of Evernham Motorsports. “Klondike is a perfect addition to the list of other sponsoring brands and the additional backing helps our drivers get pumped on and off the track.”

So what would NASCAR fans do for a Klondike Bar? They would cheer Kasey Kahne behind the No.9 Ultimate Chargers Dodge and all scream for Klondike ice cream bars.

* * *

To enter to win a trip to the 2008 Daytona 500 and to learn more about Klondike visit:

http://www.icecreamusa.com/klondike

Visit www.ultimatechargers.com to access behind-the-scene photos, special offers and great tailgating recipes.

About Unilever

Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico– generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com

Unilever North American Ice Cream, headquartered in Green Bay, Wis., is the largest manufacturer and marketer of branded packaged ice cream and frozen novelties in the United States.

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Collectible nascar clocks and other memorabilia form part of the marketing kit that every racing team relies on to increase their revenue. Since Nascar is the second most popular sport after baseball and hockey, it also generates quite a revenue for the country and is a industry on its own. The Collectible nascar toys and miniature version of the cars sell the most and that too among children of all ages. For a person who is crazy about cars and racing, holding a race car in their hands gives them the most joy and excitement. Apart from the cars, there are also collectible nascar towels, which are available in colors based on a person’s preferences. These also make for good gift ideas to a person who is passionate about the same sport. There are also some stores that stock a set of two bean bags sporting the nascar logo or a car’s number or color on it. These fit in well in a room, which has other, related nascar collectibles.

If Jimmie Johnson is the racer you support, then how about a watch with his name on it or his car logo in it? Or you might like a barbecue set with Jeff Gordon’s autograph on it? These would make for cool items to have at home , and would not only make the owner popular but also give them something to talk about while having a party. The surprise on the guests face when they see the autograph on the spoon or knife you are using would be priceless. Also by picking up one of these collects, you are thereby holding a piece of history or a special moment in your hands. If a racer has retired or quit racing because of an accident, and you used to enjoy watching them zoom around the race track, you could pick up a jersey with their name on it or a framed art with his autographed picture in it. Its a lovely way to remember a precious moment or a person.

Not only these, but there are off beat items like a lamp shade of a gum ball machine that have nascar logo or team color on the exterior surface. These not only look funky, but also add a bit of flavor to your home. A reflection of your personality as well exhibiting your interests these make ideal curio pieces. The best kind of collectible nascar are the framed pictures of the various Nascar drivers, such as Matt Kenseth, Richard Petty or Carl Edwards. These are all drivers who have created a name for themselves and earned a reputation for being killers on the track. The collectible nascar that one can carry around all the time would be belt buckles available, with a cool metal art of their team and the key chains sporting the names of their teams on them. These look smart and let the others know where your loyalties lie in terms of racing grabbing attention of passers by.

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• Measures 22 in. x 28 in.
• This print is protected from dirt and moisture with an antireflective UV filtering film.
• It is mounted on a 3/8 in. wood fiberboard. No frame required!
• The edges are beveled and coated with a silver colored foil.
• This high quality product is manufactured by Laminated Visuals. Easy and ready to hang!

Price : $69.95

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Price : $27.50

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• Made in the USA
• Perfect touch to a fans favorite room
• Approximately 11′x17″ in size
• Made with 1/4″ thick hardboard wood
• Decorated with dynamic team graphics

Price : $21.99

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